Steela

BRANDING

WEBSITE DESIGN

UX

SIGNAGE

Steela: Architecturally designed steel doors and windows tailored to you. Steela is synonymous with elegance, craftsmanship, and bespoke design. Specialising in architecturally designed steel doors and windows, Steela offers a premium solution for those seeking high-quality, tailored pieces to elevate their spaces.

Working in collaboration with PHNX Agency, we developed a brand identity that mirrors the sophistication of Steela's products. The brand is simple, minimal, and visually compelling, reflecting the precision and quality of their steel designs. A key part of our work involved creating over 1,500 custom illustrations for the Steela website, enabling users to design their own doors and windows from the ground up, combining form with function

The branding package encompassed a logo suite, comprehensive brand guidelines, and a website design with a strong focus on user experience. We also provided art direction and graphic design for Steela's Paddington storefront and signage, Instagram posts, marketing collateral, sales books, spec sheets, and stationery.

To cater to a diverse clientele, we designed comprehensive sales and specification books. The sales book highlights Steela's aesthetic appeal, showcasing the variety of glass choices and design options available. Meanwhile, the spec sheet caters to builders and developers, providing intricate technical drawings and specifications. The minimal branding approach proved essential, offering ample space for detailed content while maintaining a clean and accessible layout.

Steela, Surface and Rumi: A brand family offering elevated solutions for every corner of the home.

Each brand under the Steela umbrella shares typographic continuity as well as a simple arch shape as a defining motif. For Steela, the arch symbolises a door; for Surface, it flips into the form of a table. While both Steela and Surface boast luxurious, high-end colour palettes to reflect their premium status, Rumi introduces a more playful and vibrant palette, appealing to a broader audience. Together, these brands form a cohesive family while excelling as standalone entities.