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Steela Interior Design Render
Steela Logo

Steela

BRANDING

WEBSITE DESIGN

UX

SIGNAGE

Steela: Architecturally designed steel doors and windows tailored to you. Steela is synonymous with elegance, craftsmanship, and bespoke design. Specialising in architecturally designed steel doors and windows, Steela offers a premium solution for those seeking high-quality, tailored pieces to elevate their spaces.

Steela Website Design

Working in collaboration with PHNX Agency, we developed a brand identity that mirrors the sophistication of Steela's products. The brand is simple, minimal, and visually compelling, reflecting the precision and quality of their steel designs. A key part of our work involved creating over 1,500 custom illustrations for the Steela website, enabling users to design their own doors and windows from the ground up, combining form with function

Steela Sales Book Design

The branding package encompassed a logo suite, comprehensive brand guidelines, and a website design with a strong focus on user experience. We also provided art direction and graphic design for Steela's Paddington storefront and signage, Instagram posts, marketing collateral, sales books, spec sheets, and stationery. 

Steela Spec Sheet Design
Steela Spec Sheet Design

To cater to a diverse clientele, we designed comprehensive sales and specification books. The sales book highlights Steela's aesthetic appeal, showcasing the variety of glass choices and design options available. Meanwhile, the spec sheet caters to builders and developers, providing intricate technical drawings and specifications. The minimal branding approach proved essential, offering ample space for detailed content while maintaining a clean and accessible layout.

Steela Business Card Design
Steela Signage Design

Steela, Surface and Rumi: A brand family offering elevated solutions for every corner of the home.

Each brand under the Steela umbrella shares typographic continuity as well as a simple arch shape as a defining motif. For Steela, the arch symbolises a door; for Surface, it flips into the form of a table. While both Steela and Surface boast luxurious, high-end colour palettes to reflect their premium status, Rumi introduces a more playful and vibrant palette, appealing to a broader audience. Together, these brands form a cohesive family while excelling as standalone entities.

Steela Branding and Logo Design
Rumi Branding and Logo Design
Surface Branding and Logo Design

Services

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Branding, Website Design, Signage, Sales Book, Spec Sheet

 

2023

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Credits

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Branding: Chloe Mantell

 

Copywriting: Kiara Taylor, Steela

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Photography: Steela

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Agency: PHNX

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Contact

Glouglou Studio

Hobart, Tasmania

Email: chloe@glouglou.design
Instagram: @glouglou.studio

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